Windows package failing to startup with invalid start command

 .\bin\ongdb.bat start
Invoke-ONgDB : Cannot find any service with service name 'ongdb'.
At line:1 char:333
+ ... -1.0.0-SNAPSHOT\bin\ONgDB-Management.psd1'; Exit (Invoke-ONgDB start)
+                                                       ~~~~~~~~~~~~~~~~~~
    + CategoryInfo          : NotSpecified: (:) [Write-Error], WriteErrorException
    + FullyQualifiedErrorId : Microsoft.PowerShell.Commands.WriteErrorException,Invoke-ONgDB